You’re eager to get your home sold quickly with a minimum of fuss. You’ve been over the comparables with your REALTOR®; and the listing looks and reads great. It’s getting close to showing time—and although you know that your SWFL property is a great buy that any new owner would be proud to call home, you also know that this spring there is a lot of competition out there.
Producing a quick turnaround is about the marketing—which your agent is handling adroitly—but it’s also about presentation. That’s “staging”—an area you can definitely do something about!
According to the Room Solutions website, properly staging a home has been shown to reduce time on market by a factor of 5. Those comparison stats are notoriously hard to prove, but when a home has been stuck in the listings for months, undergoes professional staging, then sells in a fraction of the time, it is pretty convincing. But whether or not you decide to engage a full-on professional SWFL staging service, there are plenty of small scale DIY home improvements that take 30 minutes or less—but which make a big staging difference.
• Reinvigorate the bathroom and other tiled areas by doing some grout cleaning. That grout between tiles may have been pristine when you first moved in, but years of use will take a toll. Use plain water and a stiff brush (they’re easy to find at any home center) to get rid of build-up and residue. Stubborn areas may need a spray bottle with a 50% solution of white vinegar: spray, leave it on for 5 minutes or so, then brush off and rinse. It really makes a difference when you bring the grout back to its original uniform tone.
• Many a local kitchen is burdened by an outmoded, timeworn backsplash. Replacing it may sound like a major project, but it is often possible to make quick work of it using one of the new peel-and-stick backsplash products. Instead of tearing up your kitchen and taking days to assemble a replacement, look into peel-and-stick tiling. These products come in many colors and styles—with installation processes that can have the entire project done in very short order.
• Touchup. Repainting whole rooms is not something that can be accomplished in minutes, but some rooms don’t need all that. Taking care of small but unsightly wall dings and scuffs will bolster first impressions—and often, just a few minor touchups can do the trick. If you don’t have the original paint style notes, some stores have computerized color-matching systems that recreate sample hues. Wood trim scuffs and stains can often be banished with colored felt pens or crayon color packs; more obscure tones may require a color matching kit. In any case, the time requirement is minor compared with the resulting subliminal improvement.
• Stain kitchen cabinets. If yours is one of SWFL’s older home with original kitchen cabinets that remain dull no matter what you do, you can still avoid the time and expense of completely replacing them. Instead, renew the existing stain job or switch to a new tone that complements the kitchen.
Staging a SWFL home is an important adjunct to the overall marketing effort your REALTOR provides. If you are looking for some energetic help in that department, I’m here to answer your phone call!
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